Comfort Life Development company has re-branded and changed its logo. The new emblem received a laconic design and deeper meanings, reflecting the developer's approach to the construction of residential complexes.
Comfort Life is a development company that has been building houses, residential complexes and neighborhoods in Kiev and the Kiev region for over 11 years. Since its foundation in 2010, its logo has been a stylized image of a building, which has hardly changed throughout the history of the company. The house is like a support, a reliable fortress, accessible to everyone. The simple and clear logo not only reflected the direction of activity, but also demonstrated the ambitions of the developer: in a reduced version, the initial logo resembles the crown that crowns the name. Being a guarantor, offering the best and becoming a recognizable leader in the industry are the bold goals of the developer, which have been realized year after year. With the conquest of new heights, it became necessary to change the visual representation in order to more accurately express the values and principles of the developer.
The updated logo looks like three concentric circles with a single point of contact. The idea of the new Comfort life identity lies in the approach that the developer has already applied in his complexes. The founders quickly realized that comfortable, high-quality housing is not only the square meters that the owner receives, and the company immediately took a course towards broader satisfaction of the needs of its customers.
Comfort life "builds life" focusing on the three main wishes of the client: to live in a comfortable apartment, in a safe house, while having a pleasant, functional environment. This principle is reflected in the new logo: three concentric circles are just the visualization of the "apartment - house - space" approach. The main point at which all three circles converge is the person - the future owner of the home.
The new logo has a minimalist design and deep meaning. Increasing the pace of work and building its reputation, the developer has put the buyer and his interests at the forefront. What does the client expect from the future home? What will surround him at home and outside the apartment? What will fill his day in the complex?
Based on these questions, the company chooses a location for development and works out the project in detail. The smallest circle of the logo symbolizes the apartment. It should be comfortable and meet the needs of residents with different interests. That is why the developer offers both small apartments and spacious penthouses, planning the premises in such a way that they are bright and the owners have perspectives for design.
An apartment in a house is part of a single whole. The microclimate in the premises, the safety and comfort of the residents will depend on the quality of the building construction. The house is the next point of contact between the person and the living space, and it is symbolized by the second circle of the logo. To make this daily interaction pleasant, Comfort life uses reliable technologies, modern materials, aesthetic design and original architectural solutions.
The third circle of the logo is a symbol of infrastructure and surroundings. Feeling comfortable at home means having the opportunity to have a good time outside its walls. Providing this, Comfort life thinks out modern landscape design, places for recreation and sports, zones of games and activities for children of different ages. A constant level of security is guaranteed by a courtyard without cars and security systems, and a comfortable life is supported by the complexes' own infrastructure and the availability of parking lots.
Logo redesign and simplification is a natural process that all growing companies go through. Moving from complex forms to laconicism, from decorativeness to the functionality of its mark, Comfort life emphasized the true values and uniqueness of a sustainable brand.